Juan is founder and CEO of Traity, which has the mission of helping people trust one another. For the last few years, Juan has been researching and writing about networks of trust, the impact of reputation in the economy and society, and how to measure, leverage and port such an intangible asset with new technologies for further openness and personal ownership through his latest project, the blockchain based Reputation Network. Juan holds an MBA from the University of Chicago Booth with High Honors, and MEng in Electrical Engineering from UPM. In the evenings you can find Juan reading fantasy books or playing Capoeira.