Joanna Romero is Global Non-Financial Services Specialist in SME Banking and Banking on Women based in Washington, DC. Over the last eight years, she advised banks across Asia and Sub-Saharan Africa on a variety of topics in SME banking including non-financial services as well as strategy, segmentation, customer value proposition, and sales effectiveness. Her most recent clients include key players in the banking sectors of Bangladesh, Cambodia, China, Indonesia, Laos, Kazakhstan, Mongolia, Pakistan, South Sudan, Sri Lanka, Vietnam and Zimbabwe. Prior to her current role, Joanna was Regional SME Banking and Gender Finance Specialist based in Ho Chi Minh City, Vietnam. Before joining IFC, Joanna worked in management consulting and private sector development focused on SMEs in Asia and Europe. She has a Master’s degree in International Trade and Investment Policy with a concentration on Finance from The George Washington University in Washington, DC.