Erik Abrahamsson is the founder and CEO of Digital Fineprint (DFP), a London-based analytics company using open data and AI to supercharge SME insurance sales. DFP has recently been recognised as the Best Insurtech Supplier at the Insurance Post Digital and InsurTech Awards. Before founding Digital Fineprint, Erik worked in strategy for Twitter in Singapore, and prior that as a finance manager at Procter & Gamble in Switzerland. Erik graduated as valedictorian from King’s College London and was awarded a scholarship for graduate studies at Oxford University. He is also a Global Shaper with the World Economic Forum. DFP is an award-winning technology provider, focused on helping insurers and brokers to improve the reach and profitability of their business in the SME market. The firm provides data insights on small businesses that can be used for risk selection, underwriting, pricing and new business generation. Insurers and brokers use DFP's technology to gather and analyse data on the small commercial segment in real-time. Delivered through the DFP Risk Atlas, the insights from open data and AI driven analytics has led to reductions in customer acquisition cost, increased upselling, higher renewal rates and improved risk selection with customers such as Euler Hermes, QBE and Hiscox.