Li focuses on the investment in education-related consumption, TMT, and High-Tech.

He highly values the industry of e-commerce, financial technologies, online education, lifestyle of younger generation and O2O. As a partner of IDG capital, he led investments on a series of excellent projects, including Creditease, Zhubaijia, Prosper, Three Squirrels, Tongbanjie, Didapinche, Bilibili, Coinbase, Changingedu, Dig Fortune, Helijia, Yiqichang, Wangli Finance Group, Yodo Fortune, FraudMetrix, Liulishuo, Ripple Labs, Wecash, Jiang Xiaobai, Hstyle, Bbaifendian, and Bairong. Among them, Zhubajie, Creditease and Prosper are currently valued more than a hundred million dollars. The return of investment on Three Squirrels, Yiqichang, Tongbanjie, and Wangli Fiance Group on seed stage are up to 50 times.

Li led the establishment of IDG post-investment service system targeting early investment and make full use of resources to provide enterprises with services on public relations, marketing, and human resources. He promoted topic investment strategy including Internet brand, Internet finance, the 90s entrepreneurs project, C2C of O2O and economy sharing.

Li obtained Bachelor of Science Degree in Chemistry at Peking University, and Master of Science Degree in Chemistry at University of Rochester.